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Apple is the GM of the 1980's and 90's ,, still #1 in sales but nobody is excited about their products and many are duds...
The key difference between Jobs and Cook is that Jobs had strategic vision and tactical tenacity while Cook thinks efficiency and profits. They were a great team but Cook could never be successful as a CEO of a company needing strategic vision and marketing skills.
Before Jobs returned to Apple they had a lot of projects and research, no cohesion of them in a strategic vision and the products were slopply marketed. THe iPad, the major changes in the MacBook Pro and operating system were the last last major products Jobs saw to completion.
THe TV and Siri efforts were totally changed once Jobs no longer had control nor energy for major input into them. Without Jobs the negotiations with media companies faltered and Cook did what he did best, maximize profits without consideration of long term growth of the company.
Cook wants to minimize research and squeeze every dollar out of existing products to maximize profits. What happens when there are no new significant products in the pipeline for customers nor significant vision direction to evolve the products? You get the current Apple and its direction.
“Improvement” is illusory. Seems to me Apple has refined their OS/iOS to a very high level. Same with others. Marketing BS tries to gin up excitement for something “new”, but we’re all thoroughly bored by now. We know the new thing is not going to be a quantum leap.
Apple still sells a megaton of stuff, and I’ve never been in an Apple Store that wasn’t packed.
That said, each iteration of Apple products is a little less appealing to me, and there’s no way I’d buy an iPhone 7.
The new products don’t seem well thought out, from an ergonomic standpoint. That was always Apple’s big strength.
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Apple is the GM of the 1980's and 90's ,, still #1 in sales but nobody is excited about their products and many are duds...