Sounds like an interesting case, but I’d rather have the defendant brewery’s side.
Unwritten agreement.
10 years with no objection (one of the better cases for the oft pled, seldom successful laches defense).
And - the deal breaker under most statutes of frauds - it was supported by consideration - donation of some profits to the Thelonious Monk Institute of Jazz. Presumably the Brewery can show that it made such payments on an arguably reasonable and regular basis.