The founder, Ilitch is a (former) US Marine and he founded LCP based on battlefield strategies because his main competitor was lackadaisical.
Obviously smarter than me, I’m still just a grunt working for people who are rich but not that rich. And I’m not rich at all. I live in the northeast (outside Philly and close enough to NY) where really good pizza, arguably the best anywhere, is plentiful and easy to get and STILL people are going to Domino’s and Little Casar’s. Go figure.