Yup, I don't get the whole signature thing. In fact, I don't even get why anyone would buy a new guitar. There are many great used guitars available for a fraction of what they cost new. I have fifteen guitars and only bought one new.
The one I don’t get is paying big bucks for a factory Custom Shop to ‘Relic’ a guitar.
Why would I want a guitar that’s beat to heck to begin with, much less pay thousands more for it?