I believe this is a scholarly use of the term “cult”. It refers to any religious system, like the temple system in Judaism.
Thank you for your comment.
I agree with you. You have helped me to identify a personal judgement within me that is unnecessary.
I’ll not further that judgement by stating “Go UNC” (it’s the antagonist in me)
Used to live in Duke Forest just off campus as my wife is on the Duke Med School Faculty.