Correct. And Jeff Bezo's knows this. My belief is that malls that fail are either in areas that are stagnating economically and demographically, or they just don't take the time to invest in making the place attractive to customers.
Go online. All sorts of people express nostalgia for malls that are no longer around.
If I were in the mall business I’d sell the nostalgia. Make them sort of a 1980’s theme park where you can actually buy stuff.