[kiryandil]

He was Persuading the black vote.

You don't clutter that with the other stuff, no matter how good it is.

[faux_hog]

Agreed! There will be other messages for the numerous other potential themes. Also excellent in her voice. So much more real. fh

[pa_dweller]

You don’t clutter that with the other stuff, no matter how good it is.
+-————————————+

Yes.   Simple, stark, on-the-street real.   Emotional hook with the “I can hug my family again.” says reuniting black families.  Lookin’ at you, dreamers.

Just this ad will get some to take a more thoughtful look at Trump.

Maximum bang for the ad buck.

JMO