As I understand, seat tickets are still a big part of the revenue for the NCAA tournament.
That’s gonna hurt.
The losses will be in the millions.
The flip side is that advertising rates on TV may go through the roof over this.
I would imagine that viewership will be exponentially higher because everyone will be home in front of TV. This will help the NCAA. Won’t help hotels and restaurants.
unless some fore-thinking lawyer anticipated something like this and left open the option of renegotiating with broadcast partners —who will all benefit to 1 degree or another.
more PC stupidity, imho. Can’t wait until the WuFlu begins to wane in a couple of weeks.