-PJ
15 years ago I participated in the Zogby polls.
I would get an email every week. By participating I would get a look at other information not available to the public.
Like the results of the polling before they were public knowledge. Keep in mind, we(you and me)do not get to see the polls that the Republicans and Democrats are actually paying for. Just the crap that is fed to the public to sway public opinion.
It was 100% on line. Each poll asked about 15 qualifying questions to determine that I was a male, married with children, suburban, college educated, republican, likely voter. At the time, his polling was one of the most accurate polls available. He predicted Bush v. Gore within 1/2%. Same with Kerry/Bush.
In addition, each week there were 4 or 5 questions about something else that a company was paying for. Like do you buy JIF peanut butter? Do you prefer smooth or crunchy? etc.