What a stock split does is make the stock price easier for investors to swallow. The sticker shock of a $200+/per share price talks a lot of people out of buying the stock. They’d rather own 50 shares of XYZ Corp than 5 shares of Google or Apple. It’s a form of marketing.
Yes, but it also allows smaller investors to get in on the action. It does nothing much for current investors. Thus raising more capital...............