Needs to be 0
It will never be 0. At least half the NFL audience are gamblers and they don’t care anything about the protests or politics unless it affects the points spread. A 16% drop is roughly what I expected given that the remaining half of the audience might reflect the population at large. The left will continue to watch along with the mushy middle and our side is dropping out which should be about a quarter of the previous audience. I’d say they already lost some in the last few years and this 16% loss is still what is left from our side.