One wonders... do the headline writers even bother to read the article?
“Although US consumption of beef fell from about 80 pounds annually per capita in the 1970s and early ’80s to a low of 54 pounds in 2017, it’s steadily rebounded since then to 58.6 pounds in 2021.”
Rebounding to 3/4 the level of 40 years ago ain’t “more than ever.”
Rebounding to 3/4 the level of 40 years ago ain’t “more than ever.”
I'm guessing "more than ever" hinges on the overall increase in US "capitas" since 40 years ago. (I don't know that number offhand.) It would be changing modes of comparison in midstream, but could be technically true.