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Phelps claims he doesn't want the brand associated with politics. It is inconceivable that so-called "Pride Month" is not political. In fact, its promoters say it flat out, such as this from People.com this month:

[Pride month] is part political activism, part celebration of all the LGBTQ community has achieved over the years.

Phelps is either stupid, a liar, or just another leftie.

I go w/ that last, which he previously revealed following the "Let's Go Brandon" race from AP: ... It was not clear if NBC Sports reporter Kelli Stavast, who was wearing a headset, could hear what the crowd was saying during the interview, and she incorrectly told Brown the fans were cheering “Let’s go, Brandon.” ... The phrase has become a rallying cry for Biden’s critics, and “Let’s go, Brandon” is now conservative code for the original vulgar chant.

“It’s an unfortunate situation and I feel for Brandon, I feel for Kelli,” Phelps said. “I think unfortunately it speaks to the state of where we are as a country. We do not want to associate ourselves with politics, the left or the right.”
How is your paying public expressing political discontent "unfortunate"? Unless you disagree with the sentiment.

They should have corrected that. I’ll do it;

“We do not want to associate ourselves with politics, the left or the right.”

Should read “We do not want to associate ourselves with politics, the right or the right. We proudly support all peoples’ opinions from Marxists to Maoists.”