Do you know the significance of the “11:11” tattoos on the necks of two of the women?
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Where does 11:11 come from?
The origin of 11:11 as a lucky number myth is murky, but it draws on numerology, which believes that numbers can have a special influence on our lives.
The symmetry of 11:11 is appealing to numerologists, including one in particular: Solara Antara Amaa-Ra, a California woman who founded a New Age spiritual group, Star-Borne Unlimited, in 1986. By 1989, she and her followers were espousing an entire cosmology that revolved around the number and time 11:11.
A larger New Age movement helped spread 11:11 as a number of mystical significance, such as a time when consciousness is especially open to the universe. It is a particular favorite of the Israeli psychic, magician, and numerologist Uri Geller. In 2015 on his blog, Geller claimed to show how various world events, from the Russian Revolution to Genghis Khan’s invasion of China, are connected via 11:11.
Helped along by the likes of Amaa-Ra and Geller, folk belief in 11:11 as a magic number spread in the 1990–2000s. It has even filtered into a practice on Snapchat where people send someone they are crushing on a snap displaying the time 11:11, as if to say You’re the one I’m wishing for. Even Veterans Day has entered into the discussion because it is annually observed on November 11.