Most of this stuff is over priced crap that boutiques sell with massive mark ups. Its not really worth much. But if it shows up in a gift bag, people will talk about it. Or maybe it shows up in a stars bathroom. But more likely the B-listers who go to the Oscars will think its a cool product because its in an Oscars bag. And they may actually use it and purchase it.
Either way, now that we know the tax man will consider the swag bag income, most people will not touch the bag. And it will end up in charity auctions through out the city over the next year. A lot of people just steal them. And employees will take them home as well.
Swag is over priced stuff that has more packaging value than whole sale value.
Wasnt there a Sopranos episode where Christopher et al., strong-armed robbed these from an attendee or two?