Posted on 04/04/2023 12:13:26 PM PDT by dennisw
Anheuser-Busch defended its decision to enlist trans activist and influencer Dylan Mulvaney as a Bud Light brand influencer Monday in the face of growing backlash from critics.
In the Instagram footage, the content creator is dressed like Audrey Hepburn’s character in “Breakfast at Tiffany’s” as she cracks open a Bud Light can and takes a sip.
“This month I celebrated my 365 days of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,”
Another video featured the activist drinking a can in her bathtub as part of the campaign.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points,” a spokesperson for the company told Fox News. “From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
Several conservatives shared their apparent anger over the partnership on Twitter.
“Is the Bud Light thing an April Fool’s joke?” conservative radio host Erick Erickson tweeted. “I mean it is trash beer, but given the constituent demo of Bud Light drinkers, it seems like a terrible marketing thing.”
(Excerpt) Read more at nypost.com ...
Who is Dylon Mulvaney? Is he a midget or something?
Not that there is anything wrong with that. It’s not his choice.
I didn’t know until recently.
Sort of a “what is seen can’t be unseen” thing.
Dittos! That and Guinness! But also try what your local microbrewery has as far as “close to Guinness”. I have never been disappointed plus that beer has an edge due to being non-pasteurized and fresh. The way beer was meant to be. Full of pro-biotics too!
Right! They/Budweiser are selling TransBS, not beer. Why? Probably their crazy NY based advertising agency told them it would be a great idea to rope in the younger crowd.
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