By Memorial Day, their sales are going to rebound because it's going to be grilling season and Bud and Busch Light are very popular in the rural areas. Then it's going to be college and pro football season.
That's why AB's Twitter feed went dark, they're just going to let this marinate in for a while and by summer it'll be forgotten and people will go right back to drinking their piss water.
And for those who scream "just drink local" - well it's not that easy, trust me. You can't sit and drink craft beers continuously, those are meant for casual settings or dinner. When you want to sit outside on the deck and get drunk with the fellas, you're going to drink the dirty 30 packs of AB, Coors or Miller beers.
I don’t know … we’ll see … hoping this is a ‘Dixie Chick’ moment
Brand destruction is a real thing.
This one is epic.