AB’s utterly tone deaf responses are also gratifying. Keep rearranging them deck chairs, boys!
What we have here in the corporate world are aging owners and upper management still trying their best to be "hip" and deciding to turn over the marketing to "the new kids" just out of prestigious colleges.
The problem? "The new kids" are really, really stupid.
AB has forgotten what their purpose is. i.e, to brew and sell beer. They are not the first nor will be the last corporation to do so.
Did you expect less? The CEO is former CIA, he is a known liar and there is a high probability that he is a complete psychopath.