This became a marketing nightmare when it became fun to dump on the feckless idiots who caused it. Which it is. Anything else they could have weathered out. Not ridicule.
See post 34.
They need to immediately flip the script, but they are too cowardly to do it.
They could get out of this mess relatively quickly IF they had the will to... They don’t and that’s why they are going to continually decline.
Its beyond clear the heads of the company weren’t involved in the decision to use a man who pantomimes being a woman, primarily to children and teenagers, as a spokesperson for their firm... Unfortunately they were the ones dumb enough to hire a left wing woman to be someone with enough power to authorize such nonsense.
They have fired her, and her boss at this point... though it took them way too long to do it, but that’s another story.
The ONLY chance they have is to let themselves be the target of the woke zombies, and not only do it, but do it with pride and conviction. If they do that, they will rapidly flip the script.. but they are cowards and unwilling to stand up to the popular narrative that all this crazy is just how it is meant to be.
If they become the company that takes a stand against this insanity, and does so proudly, and without fail, they can turn this around, but I doubt they have the will to do it.