That is not a beer that is an Ipecac!
This is what happens when you bend to pressure from a government who can and will destroy your life if you don’t comply with their orders to go woke or else.
Marketing department should have went to ten bars and asked about their proposed marketing with the transgendered freek. This could have been done in a day or two with obvious answers. The cost of this survey would be just a few hundred dollars or at most a couple of thousand. Hell just send a dude or lady to the bars and drink beer and ask, “what do you think about this shit?”
I propose to do marketing research for Bud Lite at a mere 1% of their lost sales. I would be rich and my research conducted in ten bars in less than two days.
We must destroy woke companies and it is not just AB. Ford, amazon, google, burger king...and so many more...need to feel the pain as does their employees.