Giving this fool the benefit of the doubt, as well as a charitable reading -
His error was to assume that his “audience” in the case of Target, were people in his own bubble, who would understand and appreciate his brand of irony. But Target customers, the vast majority, are not at all the sort of people he knows.
This is about living in a bubble. You can’t do marketing unless you know your customer, and he didn’t. You have to go out of your way to break your bubble, to understand the psychology of your audience.
Add to that the impulse behind his “ironic” approach. This guy has severe anger and hatred issues, which come out of his assumptions about the enemies he wants to bash.
And even if people were to “get” that his message is ironic, There is no way to market anything by weaponizing contempt. That is an entirely negative approach to persuasion, and very dangerous. People easily perceive that “irony” as being turned against them.
The Target management were even greater fools, in unleashing this character, with his obvious anger and hatred problems, as a marketing campaign. Like the case with Budweiser, it is probably due to some mid management marketing goofs working in a confirmation bias circle. No adult was paying attention.
It was the target ceo who specifically commissioned the ‘pride’ lineup and this designer, according to the tranny.
“This is about living in a bubble. You can’t do marketing unless you know your customer, and he didn’t. You have to go out of your way to break your bubble, to understand the psychology of your audience.”
I doubt he was interesting in “marketing”. All he was after was blackmailing and coercing a corporation into promoting his politics, ie, his group’s interests.
So it was Target that was oblivious to or didn’t care about its customers sensibilities.
“Like the case with Budweiser, it is probably due to some mid management marketing goofs working in a confirmation bias circle.”
I’m sure they have a high level, well paid, untouchable VP of Diversity,Inclusion and Equity - DIE, a perfect acronym.