In America, they use refreshments to offset the entrance prices, to get more people into the event because once you’re in and everybody is drinking around you, you’re more likely to buy something. If they raise the entry rates, you’re less likely to attend, which means no refreshments being sold.
“In America, they use refreshments to offset the entrance prices, to get more people into the event because once you’re in and everybody is drinking around you, you’re more likely to buy something. If they raise the entry rates, you’re less likely to attend, which means no refreshments being sold.”
Could be, although I think it’s more of ‘captive pricing’, as Asia certainly doesn’t have problems filling their venues, even with lower entry prices, at least at the places that I’ve visited.