All pro sports are leveraged to the hilt. From parking to concessions and tickets. The teams utilize demographics and know how many people in a given area will pay X amount for whatever and they are targeted and catered to. After being a season ticket holder of the Orlando Magic for 9 years I finally opted out and now I watch zero professional sports.
Heck, the stadium prices are outrageous.
A decent seat at a football game can be several hundred dollars for one seat!..................