The NCAA is right there too with the NFL, had to subscribe ($55 month) for a month to one of those subscriptions see two games in the CFP. Now the west coast power teams joined the Big10 starting this year. So just like cable is (dumped that about a decade ago) you are subsidizing the same free BS as before like the MSM.
You HAD to subscribe to watch sports. You had no choice in the matter. You HAD to.