Oh, just the tongue-in-cheek way they introduced PDJT as "Florida Man" and so forth.
As you said, the actual message about DBDC is quite serious and right on.
It just shows that the writer, Laura Dobberstein, who probably looks like a Dobermann, is also an ignorant useful idiot. Nothing funny about what she writes whatsoever. Not trying to be argumentative, just factual. 👍