Stand foursquare against all the misery caused by Obama/rat policies. This must be pounded every day, for Obamunism is an assault on what it means to be an American. Humans are not the playthings of the Left and it is not the purpose of government to create “the new man.” Be specific, irt repeal of Obamacare, his executive orders, our borders.
Promise to root out the corruption of administrative agencies w/felony investigations. Say outright that Lois Lerner belongs in prison.
Paint the rat party as the evil oppressors they are. There is no shortage of material for this. There is no need to sit back and accept rat rantings about the GOP as the party of the rich and uncaring.
Offer classic American optimism. We are supposed to be a free people. Promise to restore free government for a free people.
Restore balance of trade w/China, by any means necessary.
Secure the southern border.
There is much more. Add to this as desired.
Call out the left forcefully and aggressively when they launch into their predictable “war on women” or whatever other imagined attack on the victim group of the week the dredge up. Attack back, harshly and mercilessly.
Get on top of the narrative early. Challenge the left’s positions as anti-American. Give examples of the plethora of crimes committed by this administration.
There’s so much to hammer the Rats with: Obamacare, decline in middle class standard of living, runaway inflation on basic goods and services, high unemployment, government corruption and incompetence, failed foreign policy, on and on.
Pick three or four themes that affect people in their everyday lives and hammer them relentlessly. Offer clear and concise solutions.
It will be tempting to run against Obama, but he won’t be on the ballot and there’s no sense riling up the Obama lovers and defenders. Best to just discard Obama to the ash heap of history and not even mention his name.
Run against liberal policies at large and run FOR solid conservative solutions that have worked.