1. Recognizing that your motivation for getting the habit is meaningless, and that a well heeled prescription medication addict is no different from the skankiest crack whore - and each has the same demons to overcome.
2. That sincere repentance and an honest self appraisal include letting those most affected by your actions know that you recognize that your addiction is your fault.
3. Be willing to move on with life, aware of your addiction, yet not shedding feelings of remorse and shame.
He has, by his own admission, been through two short stints which didn't take. Thirty days is mighty short, and he will have to follow through with further activity, NA being an important component.
Were he to take the path you mentioned, he'd fail miserably.
But that isn't how radio ratings work. Ratings come in quarterly books for radio. A single day spike means little to advertisers. Rush taking an entire month off pretty much meant conceding an entire ratings book, as the momentum with advertisers will have to be built up all over again.. a slow process. This station is just trying to salvage the quarter.