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www.internetnews.com/IAR/article.php/3101611

Gator Becomes Claria
By Pamela Parker
October 30, 2003

Controversial ad-supported software player Gator Corporation has changed
its name to Claria Corporation, in what it says is a bid to reflect its
broadened offerings. The move might also help Gator distance itself from
controversy.

Redwood City, Calif.-based Gator has recently worked to cozy up to the
Internet advertising industry. It's been successful in attracting big name
advertisers to its GAIN Network, which serves ads based on the Web sites
people visit. But it's been most well-known for its legal battles,
including disputes with the Interactive Advertising Bureau (IAB) and major
publishers, along with companies like UPS and hotel chain operator Six
Continents.

The company says the name change is aimed at broadening the scope of its
brand. It launched in 1998 with an e-wallet software called Gator, but it
has since expanded to comprise three business units. GAIN Publishing
publishes, distributes and provides ad support for free software. The GAIN
Network delivers behaviorally-targeted online advertisements to more than
38 million consumers who have downloaded the software. Feedback Research
provides online research and analytics using data from the individuals
with software installed.

"Moving forward, Claria will continue to leverage its leadership position
in behavioral marketing and provide advertisers with a platform to
effectively communicate one-to-one with their target audiences, delivering
impressive ROI for online marketing campaigns," said Jeff McFadden,
president and CEO of Claria Corporation.