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My response from Pontiac:

Dear Mr. XXXXXXXXX,

Thank you for contacting the Pontiac Customer Assistance Center. We appreciate you taking the time to write us in regards to Pontiac Advertisements.

We deeply regret to hear that we have offended the television viewing audience who were watching the Reagan special on CBS.

The time slots which the advertisements are aired are booked months in advance. These programs do not reflect General Motors opinions.

Please be assured that it is never our intent to offend any of our current or potential customers. If this is the case, we would like to offer our apologies. We deeply value the feedback from customers, as this allows us the opportunity to improve not only our products and services, but what we at General Motors stand for.

It is our vision at General Motors to be the world leader in transportation products and related services. We will earn our customers' enthusiasm through continuous improvement driven by the integrity, teamwork, and innovation of GM people. We have documented your comments in service request number X-XXXXXXXXX.

If you should need to contact us in the future, simply reply to this message or call our General Motors Customer Assistance Center at 1-800-222-1020. Customer Relationship Managers are available Monday through Friday from 8:00 a.m. to 11:00 p.m., Eastern Time.

Again, thank you for contacting General Motors.

Sincerely,

Jonathan Crocker
Customer Relationship Manager
General Motors Customer Assistance Center

Note the direct proof that this is a form letter and GM doesn't actually give a damn whether you were offended or not:

We deeply regret to hear that we have offended the television viewing audience who were watching the Reagan special on CBS.

The movie, of course, does not air until next month. Some drone just typed the phrase "Reagan special on CBS" into a box and shot the prefab email back out to you.

Also, this is a lie of omission:

The time slots which the advertisements are aired are booked months in advance.

This is true. What they're not telling you is that practically every advertiser - and certainly an advertiser the size of GM - has the ability to demand their ads be pulled from any show up until just a few minutes before the tape airs. If GM wanted to yank their sponsorship from this movie, they could do it with a single phone call.