Find out who the local sponsors will be or the local station and let them know how you feel.
It is like this if you advertise on the local station or a company you do business with on a local station, and you tell them you aren't doing business with them cause they advertise on a station that will broadcast this piece of dreck, they will listen and exert influence up ward.
They don't have the flacks to protect them.
Think nationally but work locally.
find out date and time, locate local provider and find out listing for ads. Kinda difficult but with enough internet access and communication on the boards it should be easy enough. Usually cars, real estate, banks and then the "major" market maker/sponsor...... probably condom or toilet paper companies ...... hee hee hee.
You are so correct. Attacking the major network will have no impact and may only lead them into believing that MORE people will watch. Contacting your local CBS affiliate and letting them know how you feel will most likely have a larger impact than contacting CBS headquarters. I have written CBS headquarters twice and have never received a response, however, I have contaced a local station once and received a prompt reply addressing my concern. Local markets depend on you more and most often will listen to what you have to say.