Have you ever noticed that science "news for non-scientists" articles/television almost always need to include some feature of impending doom?
Astronomy articles need to note when we're going to be swallowed up or collided with.
Wildlife shows almost always end with "...but this magnificent creature is threatened mostly by one other...man. Soon we will no longer be able to observe this rare beauty because of..."
Nearly any technological advancement is evaluated for its effect on global warming, rain forest depletion, ozone hole enlargement or cancer risk.
Do these publishers really believe that we need to be frightened into finding an interest in their news?