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DEAN'S OTHER NUTTY GURU:
TNR ^ | 01.16.04 | Jonathan Chait

Posted on 01/19/2004 9:24:55 AM PST by .cnI redruM

Today's Washington Post features an excellent story teasing out the strategic calculations undergirding the Dean candidacy. The only quibble I have with this piece is that it attributes the view that Democrats must reach out to the center to Mark Penn. In fact, almost every Democratic strategist realizes that the party has to reach out to both the base and the center. Penn, who works for Joe Lieberman, represents the extreme right of this intra-Democratic debate. It would not be completely unfair to characterize his advice to Democrats as being to run as "Bush lite." So associating this view with Penn, then, allows Deaniacs to paint it as a crypto-Republican plot, when in fact even liberal Democrats realize you need to appeal to the center and not just the base.

But the important question is, where does Dean get this insane notion that you can win only by charging up your base? Some of it comes from Joe Trippi, who has said that Karl Rove's entire strategy is to fire up his base. Even if true, this wouldn't mean mirroring that strategy would work for Democrats; the GOP has a larger base. Anyway, it's not true. Bush's strategy all along has involved a mix of pleasing his base and reaching out to the center. Remember that stuff about "compassionate conservatism," Bush's obsession with being photographed in the company of black children, his support for prescription drug benefits and steel tariffs? These are not designed to win over white evangelicals in the South. Some of them involving paying off the business lobby, but they also allow Bush to co-opt issues of Democratic strength. This is basic politics. Everybody knows you have to do it. Everybody, that is, except Howard Dean and Joe Trippi.

But there's another source for Dean's ignore-the-center strategy: George Lakoff. According to The Boston Globe, Lakoff is Dean's favorite academic, and the two met in June. The January 19 edition of U.S. News reports:

Though Dean did not enter the race with the expectations of winning, he did see a way to win. "Karl Rove [President Bush's political guru] discovered it, too, but I discovered it independently," Dean says and adds that the theory is embodied in the writings of George Lakoff, a professor of cognitive science and linguistics at the University of California-Berkeley. "What you do is crank the heck out of your base, get them really excited and crank up the base turnout and you'll win the middle-of-the-roaders," Dean says. The reason, according to the theory, is that swing voters share the characteristics of both parties and eventually go with whatever party excites them the most. "Democrats appeal to them on their softer side--the safety net--but the Republicans appeal to them on the harder side--the discipline, the responsibility, and so forth," Dean says. "So the question is which side appears to be energetic, deeply believing in its message, deeply committed to bringing a vision of hope to America. That side is the side that gets the swing voters and wins." And the January 12 issue of Time has this:

Lately Dean has been intrigued by the writings of University of California, Berkeley, cognitive linguist George Lakoff, the author of Moral Politics: How Liberals and Conservatives Think. Lakoff argues that liberals, with their "nurturing parent" view of the world, have lost ground in the values debate to "strict father" conservatives. In the middle, Lakoff writes, are "bi-conceptuals," who have internalized both parents. The question for Dean in reaching that small slice of swing voters is, Can he win over their inner mom without seeming like a too permissive dad?

Given that the Democratic Party may be in the verge of putting its fate in the hands of a wildly out of the mainstream political theory, it's worth delving a bit more into who George Lakoff is. One obvious point about Lakoff is that even many Deaniacs would regard him as a lefty. For instance, in an October 29, 2001 essay for In These Times, a socialist newspaper, Lakoff praised his representative, Barbara Lee, for casting the sole vote against going to war in Afghanistan. Lakoff wrote: Justice is called for, not vengeance. Understanding and restraint are what is needed. The model for our actions should be the rescue workers and doctors--the healers--not the bombers. We should not be like them, we should not take innocent lives in bringing the perpetrators to justice. Massive bombing of Afghanistan--with the killing of innocents--will show that we are no better than they.

Now, it's possible that Lakoff's political analysis is not being driven by his ideological preferences. But the even more relevant question is: Why should we trust his political analysis at all? It would be one thing if Lakoff were a consultant who had successfully put this ignore-the-center theory into practice in a bunch of hotly contested races. Barring that, there would be some smidgen of comfort if he were a political scientist who had crunched the polling data and drawn some conclusion about the electorate that had previously escaped everybody else. But Lakoff is a linguist. Not only does he lack any practical basis for his notion, he lacks any theoretical basis, as well. That Dean would be basing his strategy upon Lakoff's teachings may be the single most frightening thing I've heard about him yet.


TOPICS: Politics/Elections
KEYWORDS: 2004; commies; dean; georgelakoff; howarddean; lakoff; nuts
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I'm sure I'll hear all about how Chait wants to father Hillary's new love child. However, he makes a valid point. Dean is being advised by nuts. With Lakoff, he's added another one. In case his trail mix was missing a few.

If Lakoff were right, McGovern, Goldwater and Buchanan would all have one elections by now.

1 posted on 01/19/2004 9:24:56 AM PST by .cnI redruM
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To: .cnI redruM
Someone sent me over to read the scathingly funny article Lucianne has (I assume on her front page) about Dean's wife being trotted out to campaign now at this late date. I don't care for her site (or her)very much at all, but she wrote a great article well worth the trip over there.
2 posted on 01/19/2004 9:31:00 AM PST by Triple Word Score
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To: Triple Word Score
I haven't read the article, but I suspect that Dean took his wife to Iowa because he couldn't stand the thought of kissing her goodbye. ;)

(imagine kissing that mug.... geesh)

3 posted on 01/19/2004 9:49:16 AM PST by adam_az
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To: .cnI redruM
For some of Lakoff's thoughts on 9-11, click here.
4 posted on 01/19/2004 9:52:55 AM PST by mewzilla
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To: mewzilla
From the above link:

The reaction of the Bush administration is just what you would expect a conservative reaction would be—pure Strict Father morality: There is evil loose in the world. We must show our strength and wipe it out. Retribution and vengeance are called for. If there are "casualties" or "collateral damage", so be it. The reaction from liberals and progressives has been far different: Justice is called for, not vengeance. Understanding and restraint are what is needed. The model for our actions should be the rescue workers and doctors—the healers—not the bombers. We should not be like them, we should not take innocent lives in bringing the perpetrators to justice. Massive bombing of Afghanistan—with the killing of innocents—will show that we are no better than they. But it has been the administration's conservative message that has dominated the media. The event has been framed in their terms. As Newt Gingrich put it on the Fox Network, "Retribution is justice." We must reframe the discussion. I have been reminded of Gandhi's words: Be the change you want. The words apply to governments as well as to individuals.

5 posted on 01/19/2004 9:56:01 AM PST by mewzilla
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To: IncPen; Nailbiter
Is Lakoff a Red diaper baby ?
6 posted on 01/19/2004 9:57:16 AM PST by BartMan1
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To: .cnI redruM
Interesting.

So Dean isn't just a "metrosexual," he's "bi-conceptual" as well.

7 posted on 01/19/2004 9:58:06 AM PST by cicero's_son
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To: mewzilla
More from Lakoff. From the link:

It is telling what was not in the President's September 7 speech. He sought help from other nations, but he refused to relinquish control over the shaping of Iraq's military, political, and economic future. It was to a large extent the issue of such control that lay behind the UN Security Council's refusal to participate in the American attack and occupation. The reason for the resentment against the U.S., both in Europe and elsewhere, stemmed from a widespread perception that American interests really lay behind the invasion of Iraq. Those interests are: control over the Iraqi economy by American corporations, the political shaping of Iraq to suit U.S. economic and strategic interests, military bases to enhance U.S. power in the Middle East, reconstruction profits to U.S. corporations, control over the future of the second largest oil supply in the world, and refining and marketing profits for U.S. and British oil companies. The 'Iraqi people' would get profits only from the sale of crude, and those profits would go substantially to pay American companies like Halliburton for reconstruction.

Feel free to click on the link and read on. It gets worse.

8 posted on 01/19/2004 10:01:04 AM PST by mewzilla
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To: mewzilla
FWIW, here's the transcript of an interview with Lakoff. It's....interesting.
9 posted on 01/19/2004 10:07:32 AM PST by mewzilla
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To: mewzilla
One more on Lakoff. The link also happens to mention Hilliary and the VRWC, too. How's that for one stop shopping? This is how Lakoff is introduced on the link:

Hillary Clinton wasn’t the first, and she won’t be the last, to envision a "vast right-wing conspiracy." Like most dragons, this one is based in truth: right-wing conservatives have become extremely adept at expressing and communicating their message. This success is charted and discussed in a book entitled Moral Politics by George Lakoff, who is a professor in the department of linguistics at the University of California, Berkeley. TomPaine.com’s Sharon Basco spoke with him about his theories.

10 posted on 01/19/2004 10:13:33 AM PST by mewzilla
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To: mewzilla
Previous Lakoff thread on FR:

http://209.157.64.200/focus/f-news/1012751/posts
11 posted on 01/19/2004 10:24:43 AM PST by RightWingAtheist
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To: mewzilla
Lakoff's Edge.org Bio:

http://www.edge.org/3rd_culture/bios/lakoff.html
12 posted on 01/19/2004 10:32:32 AM PST by RightWingAtheist
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To: .cnI redruM
FLAKEoff sounds more like it. Where do they dig up these guys?
13 posted on 01/19/2004 10:45:37 AM PST by Marysecretary (,)
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To: .cnI redruM
Lakoff argues that liberals, with their "nurturing parent" view of the world, have lost ground in the values debate to "strict father" conservatives. In the middle, Lakoff writes, are "bi-conceptuals," who have internalized both parents.

Oh boy.

14 posted on 01/19/2004 10:48:57 AM PST by Aquinasfan (Isaiah 22:22, Rev 3:7, Mat 16:19)
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To: .cnI redruM
In the middle, Lakoff writes, are "bi-conceptuals,"

And Howie is the "metro-conceptual"!

15 posted on 01/19/2004 11:56:27 AM PST by RippleFire
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To: Aquinasfan
What a Two-Bong Hit William Blake.
16 posted on 01/19/2004 12:06:47 PM PST by .cnI redruM (Dean, Clark, Deadwards, Kerry - If were an Iowan, I'd vote Opis in '04.)
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To: Marysecretary
You'd have to ask Mayor Daley. He dug up a couple of thousand every time he had a close election.
17 posted on 01/19/2004 12:08:56 PM PST by .cnI redruM (Dean, Clark, Deadwards, Kerry - If were an Iowan, I'd vote Opis in '04.)
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To: Marysecretary
FLAKEoff sounds more like it. Where do they dig up these guys?

The halls of academia.

18 posted on 01/19/2004 12:11:19 PM PST by mewzilla
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To: mewzilla
Somewhere over the rainbow, you'll find a nut-job named Lakoff. Buildings are metaphorically people? I'm I metaphorically a grasshopper.
19 posted on 01/19/2004 12:12:47 PM PST by .cnI redruM (Dean, Clark, Deadwards, Kerry - If were an Iowan, I'd vote Opis in '04.)
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To: .cnI redruM
Believe me, I'm also in the field of cognitive rhetoric, and can assure you that Lakoff's opinions are his own-they certainly aren't mine.

If you think Lakoff is a funny name, there's an even more renowned cognitive theorist whose name is Jackendoff.

20 posted on 01/19/2004 12:39:55 PM PST by RightWingAtheist
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