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They are doing the things Ailes invented to attract new viewers. They are running the fast paced slides with strong bumper music to start segments. They are using pretty news babes to read the news. They are copying the look and feel of Fox.

They actually do well at getting channel flippers to stop. I don't remember the exact number but the average viewer stays tuned to FOX for 45 minutes or so. The average viewer at CNN stays for about a third of that length of time.

CNN actually has more people stop on the channel than Fox... The people that stop don't stay tuned. That screams that it is not the look that is the problem, it is the content. But each new boss tries to make a better content.

There is only one reason a channel programmer who wants to keep his job fails to fix the content. If he did they would fire him before the audience went up.

Time warner is like a King that goes a doctor and tells the doctor that if he prescribes the medicine that will cure him, he will have him beheaded. Then the king wonders why no doctor can cure him.

But also Fox uses not just attractive women, but the men are tough as nails -- the brawniest newsmen (as in their questioning) -- just how many liberals are scared of being taken to the cleaners by Brian Kilmeade, just a little sports guy, and his tenacity? Watching the mornings with Fox & Friends sometimes makes me wonder how many laptops are on that desk on a typical morning.

Rita Cosby may not be as attractive as the news readers, but her job assignment is different, and she is one of a few Fox anchors who have clothing deals. Some of the female anchors, however, on Fox have to watch what they wear. Some of it is too immodest for business.

Or wonder about Shepard Smith -- many Americans heard his name from the 2000 recounts when he pulled no punches and took no prisoners for a parking spot. Is CNN attempting to copy Smith's hard-nosed style? I don't think they can because Shep is too unique to be anything but Shep. He can be in-your-face in terror-bashing, enemy-bashing, or even thug-bashing (witness his blow-by-blow of Hot Pursuits), but he understands the family man knows who's the bad guy, and to tell it like it is makes sense.

There are so many features of Fox that CNN might try to copy, but won't work. The different graphics for each "major" headline has become a hot button topic -- whether it's Kobe, Michael, Scott, Martha, War on Terror, Hunt for Usama, or others, they know why the grahpics are used. "War on Terror" was a big one Fox used shortly after Usama's Attacks and each time I see it I know Fox is discussing the nastiness of UBL and what's next.

Too many of Fox's men are tough.

Watching Stuart Varney pummel Beckel one week and then the Kerry campaign advisor Saturday was a hoot. He called Kerry an appeaser and used things such as the Madrid Blasts to prove his point. It seems all the Fox financial show people are for the most part understanding of what UBL is and how he affects our economy.