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Business 2.0 ^
| Feb 2004 Issue
| Horowitz, Athitakis, Lasswell, and Thomas
Posted on 01/30/2004 8:16:56 PM PST by Amerigomag
After marketing its sporty Eclipse coupe to 20-something slacker types through a mix of ultrahip ads and zero-percent financing, Mitsubishi Motors announces a $469 million loss from loan defaults. New CEO Rolf Eckrodt says the company's mistake was "aiming at customers interested in products which are lifestyle-oriented and emotional and cool." The fix? Aiming at customers with money. The move looks good on paper—just not the paper on which the company's books are kept. After tightening up credit requirements, Eclipse sales fall by 48 percent, forcing Mitsubishi to spend another $432 million to clear out unsold inventory.
TOPICS: Business/Economy; News/Current Events; US: California
KEYWORDS: mitsubishi
To: Amerigomag
This is the ad with the girl popping and locking in the shotgun seat while they zip through a 4AM post-bar-closing setting?
Ultra hip, they wanted? Aw, gee wiz. Sounds like they got em.
Sux to have liberals for customers.
However, she was kinda hot.
2
posted on
01/30/2004 8:23:25 PM PST
by
sam_paine
(X .................................)
To: sam_paine
Ok, maybe I should've said:
Sux to have anti-capitalists as customers.
3
posted on
01/30/2004 8:24:17 PM PST
by
sam_paine
(X .................................)
To: sam_paine
However, she was kinda hot.Yeah, but she was the kind that puts on weight very quickly and very easily.
4
posted on
01/30/2004 8:25:57 PM PST
by
ikka
To: sam_paine
However, she was kinda hot.She was but she cost them nearly 1 billion
She wasn't that hot.
To: Amerigomag
It's too bad too, because the Eclipse is a cool car. The earlier version of it, the Eagle Talon TSi All Wheel Drive Turbo was a screamer. With the Eclipse convertable version, it could have been targetted as a muscular roadster with enough backseat to actually provide some utility.
6
posted on
01/30/2004 8:52:23 PM PST
by
spodefly
(This is my tagline. There are many like it, but this one is mine.)
To: Amerigomag
Here in Wallyworld, CT. the Mitsu dealer announced is closing but the Toyota dealer across the street lives on. I think the Mitsu dealer should fill up the cars and paint red zero's on the side and launch them across the street. I'll buy tickets for that one.
7
posted on
01/30/2004 9:35:44 PM PST
by
dirtydanusa
(100% American, no Jap cars, no Chinese shoes.)
To: Amerigomag
Mitsubishi Motors announces a $469 million loss from loan defaults. ... After tightening up credit requirements, Eclipse sales fall by 48 percent, forcing Mitsubishi to spend another $432 million to clear out unsold inventory.That's funny. They spent almost a billion dollars to cater to shiftless slackers. I wonder how the repo men are doing?
8
posted on
01/30/2004 11:05:23 PM PST
by
BradyLS
(DO NOT FEED THE BEARS!)
To: spodefly
I have a Mirage which I love. Best car I have ever owned. I'll pay it off in 4 mos.
9
posted on
02/01/2004 1:05:13 AM PST
by
CyberAnt
("America is the GREATEST NATION on the face of the earth")
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