I don't think they care, sbg. They are too busy trying to draw our kids to see "Confessions of A Teenage Drama Queen" - made by Disney, and getting 1 and 1/2 stars from most critics!
Oh they care about turning a profit all right. But they are determined to make the profits from flicks that also indoctrinate. The indoctrinated will then assure them of future profits without as much of a guessing game because they know what the masses will want to see.
Films like this make them grind down their teeth.