[NYCVirago]

Mr. Kerry's campaign acknowledges that he is nowhere near as well-known as is Mr. Bush. But it contended that was more of a problem for Mr. Bush, who they said was trying to turn the election into a referendum on Mr. Kerry rather than one about the president.

Why can't it be both -- because Democrats decided otherwise?

[Steven W.]

"I don't think the Bush campaign's caricatures are going to stand up to the reality. Voters are smarter than that."

We're lucky that they dug Shrum back up again for another go-round ... he doesn't realize that it's not the Bush campaign caricatures he has to worry about - it's KERRY's that begun perpetually imploding a little more every day now.

[TomEwall]

Making it a referendum on Kerry is exactly what they should do. People already know Bush. Up or down on Bush policies would be closer than Bush or Kerry. Kerry isn't an easy guy to like. But Bush is. I hope some of the stories, like calling the Secret Service guy an SOB, get out so people can see Kerry as the jerk he appears to be.

I took at look at Kerry's and Bush's web sites. Bush's site has agenda laid out on many issues, without mentioning Kerry. That got me wondering as to what Kerry's agends was, or if he even had one. His site is almost 100% bashing Bush with very little to say on Kerry's ideas.