[CarryaBigStick]

So Mel Gibson is just another astute businessman taking advantage of a gullible demographic.

I just peeked at your 'about page' and see that you appear to know all about taking advantage of a gullible demographic.

[Vision Thing]

I just peeked at your (theFIRMbss's) 'about page' and see that you appear to know all about taking advantage of a gullible demographic.

TheFIRMbss may know all about taking advantage of a gullible demographic, but I seriously doubt it knows how to profit from it the way Mel Gibson does.

My guess is that theFIRMbss suffers from PR Envy and Success Envy.