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The Crumbling of the Fourth Estate
Insight Magazine ^ | May 5, 2004 | Timothy W. Maier

Posted on 05/05/2004 7:35:55 AM PDT by Cincinatus' Wife

President George W. Bush recently turned to Brit Hume of Fox News and told him flat out that he prefers to get his "news" from White House and national-security staff, rather than as reports from journalists. Though that may have stunned the media elite, many ordinary Americans cheered. For two decades polls increasingly have indicated public dismay at the spin and fantasies of the press. In fact, a recent Gallup Poll says Americans rate the trustworthiness of journalists at about the level of politicians and as only slightly more credible than used-car salesmen. The poll suggests that only 21 percent of Americans believe journalists have high ethical standards, ranking them below auto mechanics but tied with members of Congress. More precisely, the poll notes that only one in four people believe what they read in the newspapers. Chicago Tribune Editor Charles M. Madigan may have put it best when he offered this advice: "If you are a journalist, you should probably just assume that you come across as a liar."

A 2004 study by the Project for Excellence in Journalism, part of Columbia University's storied Graduate School of Journalism, underscores Madigan's observation. "Since 1985, believability of the daily newspaper has fallen by a quarter, from 80 percent in 1985 to 59 percent in 2002," notes the study, which includes data gathered by the Pew Research Center to form its conclusions. The study also points out that there has been a rapid decline in newspaper readership since the 1980s, with slightly more than half of Americans (54 percent) reading a newspaper during the week.

"The three television network news divisions and local news also saw significant drops from 1985, when they were all above 80 percent for believability," the study reveals. A 1999 survey conducted for the American Society of Newspaper Editors also points out that about 53 percent of the public view the press as out of touch with mainstream America, while 78 percent think journalists pay more attention to the interests of their editors than their readers.

Indeed, the recent humiliation of the once highly regarded journalist Jack Kelley of USA Today and former New York Times rising star Jayson Blair hardly shocked the public. About 22 percent told a Pew survey in 2003 that they thought the unethical practices of Blair, which included fabricating sources and events, occur frequently among journalists, while 36 percent said they thought wrongdoing happened occasionally. Another 58 percent believed journalists didn't care about inaccuracies.

A 2002 Harris Poll produced similar results. In the age of Enron and WorldCom disasters, even accountants scored higher on trust than journalists. That same survey said Americans tended to trust clergy, teachers, doctors, police officers and the president, while those at the bottom were Congress members, corporate leaders and journalists. "I never bought into the polls," says Ted Gup, a former Washington Post and Time reporter who is author of The Secret Lives and Deaths of CIA Operatives. Indeed, that 2002 Harris poll noted that even 51 percent of the pollsters say they don't trust polls, so who is to be believed? "I think journalists play a very big role in the feelings about the world, and anyone who is that influential is going to attract criticism," Gup says. "But I still notice that when a politician and journalist walk into a room, [people] gravitate toward them. I don't think the public is going to run them out of town on a rail."

And yet, Gup observes, "it breaks my heart" whenever a journalist is outed as unethical. "You know, Janet Cooke was a friend of mine," he recalled about the disgraced Washington Post reporter who had to give back a Pulitzer Prize for fabricating a story in 1981. "Ten years after it happened, I bumped into her in a grocery story and she saw me and rushed into my arms and gave me a big hug. I couldn't remember her name. I blocked it out because the pain was so big." While Gup says he has no reason to believe the number of dishonest journalists is greater than in the ranks of politicians, stockbrokers or priests, it nevertheless deeply concerns him. "How we are perceived affects our credibility," he says.

In the last two decades nearly two dozen writers have been caught breaking the unwritten canons of journalism [see sidebar]. And certainly the recent DVD release of Shattered Glass, the gripping and frightening story of Stephen Glass, a serial liar at the New Republic, is not likely to restore faith in the craft. Glass' stories about computer hackers and drunken Young Republican orgies - all fabricated - are as legendary as the fictional notes, phony corporate Websites and bogus business cards he created to cover his fraud. To the public, Shattered Glass likely will reinforce the Hollywood stereotype of journalists as sleazy and insensitive attack dogs with no regard for the truth, but it also should be a wake-up call for journalists.

"For me, I think it's editorial leadership," says Adam Penenberg, the former Forbes Digital Tool reporter who helped expose Glass. Author of Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVS, he says that even "when I worked at Forbes, no one ever gave me a piece of paper to sign about ethics." Penenberg believes an ethics guideline on the dos and don'ts - such as not altering quotes, avoiding use of anonymous sources, not holding positions that could be considered a conflict of interest for a reporter, and not owning or purchasing stock before or after writing about a company - would clear up a lot of gray areas between reporters and editors. Creating an ethics standard of the sort that Fortune 500 companies require of their employees would "put the fear of God" into reporters, he says.

Alex Jones, director of the Kennedy School's Shorenstein Center on the Press, Politics and Public Policy at Harvard University and a former media critic for the New York Times, says many media organizations have a "strict ethics-standards policy." Coauthor of The Trust: The Private and Powerful Family Behind the New York Times, he notes that the Times has "very rigorous standards," but says rules that are obvious to the profession, such as not plagiarizing, hardly need to be put formally into a code. "You don't have those types of rules. You have an assumption of professionalism," he says.

That assumption apparently went astray at the Times, but the Blair incident has caused the paper to move aggressively to fix problems. For instance, it finally has acknowledged that it took, without proper attribution, a quote from a 1997Insight story about singer Pat Boone and heavy metal. The Times explained on March 7 that "a request for acknowledgment went astray" for seven years. Meanwhile, it remains unclear under what circumstances the Times must include attribution when picking up the work of other journalists.

Penenberg argues for a strict set of rules to eliminate the gray areas. For example, is it ethical to alter a quote to fix grammatical errors or improve clarity? Must a reporter identify an anonymous source to his editor or fact-checker? Are there different rules for "star reporters" such as Glass, who for so long duped fact-checkers with fabricated notes? "Stephen Glass was the best liar I ever dealt with in my life," he says. "In my only phone conversation with [Glass], that lasted an hour long, I had him dead to rights. I had a checklist. I didn't give him any breathing room. Yet Stephen Glass was able to manipulate the situation and never admit he made it up." The only thing he didn't make up in the story "Hack Heaven" was that there is indeed a state of Nevada, Penenberg chuckles. Glass succeeded at fraud because everyone trusted him.

Gup says: "Journalists can't function without trust - one is between the journalist and the public and the other is between a journalist and an editor. ... An editor can't police journalists at every twist and turn. All they can do is have an antenna up and look for anything suspicious." A journalism professor at Case Western University School of Law in Cleveland, Gup recalls an incident in which an editor changed quotes in a story; he responded by stating in a memo that unless the editor also conducted an interview with the subject, the quote should stay as written. His quotes never were changed again, and that sort of care helps build reader and editorial trust.

Jones says of most concern to him is not the idea that "journalists pipe quotes or write phony stories, but ... that the editors involved have done their duty. There is not enough blame on editors - Jayson Blair and Jack Kelley should never work in journalism again. They betrayed a trust, but the editors did not follow up when there was reason to think that actions should be taken. They bear responsibility. The shock to me is not that Blair and Kelley were able to survive in the environment but the [editors for whom they worked] tolerated them as long as they did."

What needs to be done? It begins with hiring practices, Gup says. Editors should be "hiring someone with character," he explains. "Companies need to spend more time investing [in] people with character ... someone with integrity that grasps the full and humbling responsibility a journalist has." The problems of the Blairs and Glasses "begin with culture and end with culture," he says. "[A sound] culture promotes integrity. If you hire someone with high character, they will police those who don't have it - and if you are fabricating, you will be outed. You will be revealed and found out."

And finally, when the story ends up in the editor's hands, Jones says, "News organizations should take the advice of the great communicator, President Ronald Reagan: 'Trust but verify.'"

Timothy W. Maier is an investigative reporter for Insight magazine.


TOPICS: Business/Economy; Crime/Corruption; Culture/Society; Editorial; News/Current Events; Politics/Elections
KEYWORDS: bias; ccrm; left; media; mediabias; partisan
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Media Miscreants' Black-and-White Lies Are Often Rewarded With a Green Future
1 posted on 05/05/2004 7:35:55 AM PDT by Cincinatus' Wife
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To: All
An example of spin.

Chicago Sun-Times edited AP article: Advisory panelist questions mission to moon: 'Why are we bothering?'[ Full Text]The commission that will advise President Bush next month on how best to implement his new space exploration vision said Tuesday that sending astronauts to the moon and Mars is a glorious endeavor, but needs down-to-Earth justification to sustain public support.

''We have to start by asking a very fundamental question: Why are we bothering at all?'' said Carly Fiorina, chairwoman and CEO of Hewlett-Packard Co.

''Why are we thinking about going to the moon, Mars and beyond when there are so many problems right here on Earth and so much budget pressure right here on Earth?'' Fiorina said during the commission's final public hearing.

''The pragmatist in all of us says, none of those rationales is sufficient,'' said Fiorina, a commission member. ''Although I believe them strongly, individually, I don't believe they are sufficient to compel a broad-based, long-term bipartisan level of support.'' [End]

_________________________________________________________________________________

Actual AP article by Marcia Dunn:

Presidential Panel Weighs in on Moon, Mars [Full Text]The commission that will advise President Bush (news - web sites) next month on how best to implement his new space exploration vision said Tuesday that sending astronauts to the moon and Mars is a glorious endeavor, but needs down-to-Earth justification to sustain public support.

"We have to start by asking a very fundamental question: Why are we bothering at all?" said Carly Fiorina, chairwoman and chief executive officer of Hewlett-Packard Co.

"Why are we thinking about going to moon, Mars and beyond when there are so many problems right here on Earth and so much budget pressure right here on Earth?"

Even though the president's exploration initiative represents a mission of greatness, glory and scientific value and is inspiring, that's not enough, Fiorina said during the commission's final public hearing, held in New York.

"The pragmatist in all of us says, none of those rationales is sufficient," said Fiorina, a commission member. "Although I believe them strongly, individually, I don't believe they are sufficient to compel a broad-based, long-term bipartisan level of support."

Fiorina said the most fundamental reason for sending robots and astronauts into the universe is, "If we don't do it, someone will." She cited China's burgeoning space program, as well as that of Russia and India. The president's initiative also will help preserve America's technological leadership, currently threatened by the exodus of high-tech manufacturing jobs overseas, she said.

"We have to really help people make that connection," she said.

The chairman of the president's moon-Mars commission, Edward "Pete" Aldridge, said he hopes to present about 10 major recommendations to Bush at the beginning of June.

The report will not go into the design for a moon or Mars ship, or outline the robotic missions that will be needed before human expeditions.

"That is the NASA (news - web sites) job. Our job was to tell the president what he needed to do to implement this vision," said Aldridge, a retired Defense Department official. Besides, he noted, "in 120 days, you can't get too specific."

Bush chose Aldridge to lead the commission in January, just as the president was announcing his plan to retire the space shuttle by 2010 and to send astronauts back to the moon by 2020 and ultimately on to Mars. The nine-member panel did not convene until February, and went on to hold public hearings across the country.

Appearing before the commission for the first time on Tuesday, NASA Administrator Sean O'Keefe said as much as some members of Congress would like, he cannot provide a price tag for the exploration initiative. He said he does not know how much it will cost and acknowledged that could be part of NASA's credibility problem, especially after the international space station overruns of recent years.

"That's a more important approach that we have adopted, than trying to say, 'Well, what answer would you like?' " said O'Keefe, a former federal budget official. "There's a fair amount of reputation building that's necessary."

Aldridge and the other commissioners said they approve of NASA's "pay-as-you-go" approach and noted the space agency's overall budget in the near future will be roughly $15 billion to $17 billion a year, not only affordable but enough to accomplish all the short-term objectives of Bush's plan. [End]

2 posted on 05/05/2004 7:44:13 AM PDT by Cincinatus' Wife
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To: Cincinatus' Wife
Uhm... half the problem is that the editors are in the tank.

Every time the media has reported on an event I have been directly involved in, they've gotten it wrong, choosing to abandon fact to support their ideology. Every. Single. Time.
3 posted on 05/05/2004 7:47:02 AM PDT by Fenris6
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To: Cincinatus' Wife
Testing out new tagline
4 posted on 05/05/2004 7:48:24 AM PDT by Hacksaw ("blah blah RATTY RAT blah blah Free Republic blah blah SOCIALIST blah blah BUT GOOD)
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To: Fenris6
...choosing to abandon fact to support their ideology.

Bump!

Professional partisan activists.

5 posted on 05/05/2004 7:55:47 AM PDT by Cincinatus' Wife
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To: Hacksaw
LOL
6 posted on 05/05/2004 7:56:07 AM PDT by Cincinatus' Wife
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To: Cincinatus' Wife
The problem associated with the occasional bad apple is one thing; more pernicious and despicable is the editor who is out to smear someone and sends his hack out to do it. Smear journalism which includes strategic placement of articles, gonad-stabbing headlines, and predicatable self-congratulatory op-eds, has turned off half the public. The irony is that the publishers/owners don't care, and most don't have to in an age when urbanites are captives of the single newspaper city.
7 posted on 05/05/2004 7:56:16 AM PDT by gaspar
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To: Cincinatus' Wife
You're right it's this sort of editing and slanting of stories that gives the mainstream media it's bad name not the outright fabrications. Nice example.
8 posted on 05/05/2004 7:56:48 AM PDT by Timocrat (I Emanate on your Auras and Penumbras Mr Blackmun)
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To: Cincinatus' Wife
"Professional partisan activists"

Okay I'm clueless - is that directed at me? if so why?
9 posted on 05/05/2004 7:58:48 AM PDT by Fenris6
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To: Cincinatus' Wife
Yikes! That's an example of how to Dowdize a quote.
10 posted on 05/05/2004 8:01:20 AM PDT by KarlInOhio (Clinton, advised by Dick Clarke, did nothing. - Ann Coulter 4/1/04, How 9-11 Happened)
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To: Fenris6
Every time the media has reported on an event I have been directly involved in, they've gotten it wrong, choosing to abandon fact to support their ideology. Every. Single. Time.

Same here, leading me to assume that every article I read has multiple factual errors.

11 posted on 05/05/2004 8:02:42 AM PDT by Sloth (We cannot defeat foreign enemies of the Constitution if we yield to the domestic ones.)
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To: Cincinatus' Wife
You know, until early in the 20th century when "journalists" tried to assume the mantle of professionalism, they made no bones about being partisan - most all major cities had more than one newspaper and they openly stated that they were the Republican or Democrat paper.
The modern, supposedly objective "journalist" reeks of hypocrisy.
12 posted on 05/05/2004 8:05:08 AM PDT by GadareneDemoniac
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To: Fenris6
I was agreeing with you!
13 posted on 05/05/2004 8:05:42 AM PDT by Cincinatus' Wife
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To: Cincinatus' Wife
President George W. Bush recently turned to Brit Hume of Fox News and told him flat out that he prefers to get his "news" from White House and national-security staff, rather than as reports from journalists

Let's see, if I'm the president I have the choice of

1. reading the NY Times or watching Dan Blather to tell me what is going on with the world, or

2. I can have Dr. Rice tell me directly and if I have any questions about the details we can get the head of the CIA, the head of the DoD or anyone else on the phone to give me a deeper explanation.

About the only thing #2 is missing is a crossword puzzle. I'm sure Condi could pick on up for me if I really wanted one.

Hey presstitutes, get a clue. Primary sources are better than biased, filtered secondary ones and the public is figuring that out.

14 posted on 05/05/2004 8:07:02 AM PDT by KarlInOhio (Clinton, advised by Dick Clarke, did nothing. - Ann Coulter 4/1/04, How 9-11 Happened)
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To: Cincinatus' Wife
Old Media is becoming as irrelevant as the UN. Americans are happy about both.
15 posted on 05/05/2004 8:07:17 AM PDT by Peach
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To: GadareneDemoniac
Yes! Just admit where you stand. It's the, "I'm not partisan" that's so galling.

16 posted on 05/05/2004 8:08:24 AM PDT by Cincinatus' Wife
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To: Fenris6
"Every time the media has reported on an event I have been directly involved in, they've gotten it wrong, choosing to abandon fact to support their ideology. Every. Single. Time."

This will be true ANY time the media covers a story with anything technical in it. People who understand technology do not generally choose to enter the news bidness, and people whoDO choose to enter the news bidness usually do so because their lack of understanding of technical issues precludes them from making money in tech fields. So, they wind up writing about things they don't understand in fields where they couldn't get a job.

That part - by itself - isn't bias. It's simply incompetence.

A second problem occurs when the media hires. To control expenses, many outlets hire up and coming young "journalists" - young enough to have not lived thru enough history to be able to - on their own - know enough about the life of a story to provide perspective. If you look at the bulk of the stories in local newspapers and local TV stations around the country, most of them will be quite shallow and lacking in context. Young "reporters" move around a lot, hop-scotching from market to market in search of bigger paychecks. I know, because I did the same thing when I was in radio.

You can sit at one facility and get merit or COLA raises of 5% a year - OR you can jump to a facility in another market that wants you enough to offer you 150% of your current salary. If you're really good and you've made a few of these hops, you can make very nice $um$ at a fairly young age. Whilst this is most common in radio and TV, it's also fairly common in print - a la Jayson Blair.

In this type of setting, a writer gets the bucks because of a flair for writing, NOT for the merits of his factuality. Blair wrote well - that's not the issue. The issue, of course, was that he lied over and over again - in print and to his superiors.

Finally getting to YOUR point - purposely slanting the story to fit an agenda - it's sad but true that in newsrooms, there is always an assignment editor who tells the reporter what story to report on and HOW to report it. The assignment editor has a plan in his mind how his newscast or front page is going to look, and he wants you to deliver what he has planned. Forget what you might find when you actually get out in the field and cover the story. You report what your editor wants.

This got Dr. Bob Arnott canned from NBC - his reports from Iraq didn't fit the mold of negativity that Brokaw wanted.

We had another example of the story fitting the editor's template the other evening on a local newscast. A reporter was dispatched to a satellite community to get negative reaction to the war in general and a segment of our troops in particular. So the intrepid and very young reporter interviewed person after person until he had in the can two people who were saying what his news director wanted - and those were the only two people shown in his story. Happens every day in local and national network stories - the story is preplanned before the crews ever leave the building.

And - if you happen to be a part of the story that doesn't fit the template - you will find that the story doesn't represent the events truthfully.

But the reporter gets to keep his job.

Michael

17 posted on 05/05/2004 8:08:40 AM PDT by Wright is right! (It's amazing how fun times when you're having flies.)
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To: Peach
Old Media...

Good line.

18 posted on 05/05/2004 8:09:04 AM PDT by Cincinatus' Wife
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To: KarlInOhio
Exactly! There is no substitute.
19 posted on 05/05/2004 8:10:38 AM PDT by Cincinatus' Wife
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To: Cincinatus' Wife
Thanks, but I am not the origianl author.
20 posted on 05/05/2004 8:12:03 AM PDT by Hacksaw ("blah blah RATTY RAT blah blah Free Republic blah blah SOCIALIST blah blah BUT GOOD)
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