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Last I checked, Disney's annual sales were in the neighborhood of 28,000 million dollars, and Bowling For Columbine did a total box office of $23 million.

If backlash against this film costs the company even 1/10 of 1% of one year's sales, they will lose money by producing the film.

I think all Disney is trying to do here is distance itself from the movie so they can claim they had nothing to do with it (even though they are a major investor).

Everyone involved knows that the movie will get distributed and they are hoping the publicity will cause more people to see the film. It's also possible they are trying to delay the opening of the film a bit so they can include more stuff about the Iraqi photo scandal.

However, unlike the last film, I don't think they realize how much blowback they're going to get here. It's easy to lampoon and charicature gun owners with half truths and innuendo. Attacking America's response to 9/11 with twisted facts and flimsy evidence isn't going to fly quite so well. A lot of people take 9/11 very seriously and personally. Take the backlash the anti-Pat Tillman people got, and multiply it by 100.