yup, I've found the only place where you pay full tilt boogie is at sporting events. At Dodger Stadium a few years ago I said to the beerman "Six dollars for two beers? Why I could buy a 12-pack for that back home!" The guy looked at me with a grin and said "yes but you don't go to the stadium everyday now do you?". Later I thought how utterly profound that statement was.
NASCAR hit the jackpot after 9/11. You can still take your own beer but it must be in a 6x6x12 softside cooler. At 4 bucks for a 12 oz beer the crowd is pretty sober these days.