I just got the same email. the chart is interesting.
From: "GeorgeWBush.com"
To: "------------------
Subject: Campaign Memo: Expected Kerry Bounce
Date: Monday, July 05, 2004 2:25 PM
TO: BC '04 CAMPAIGN LEADERSHIP
FROM: MATTHEW DOWD, CHIEF STRATEGIST
RE: EXPECTED KERRY BOUNCE
As the post-primary season winds down and Kerry's VP selection and convention approach, I wanted to share with you what we should expect polls to show in early August.
An examination of Gallup polls in presidential elections since 1976 reveals that a challenger's vice presidential selection and nominating convention can have a dramatic (if often short-lived) effect on the head-to-head poll numbers. In fact, historical analysis suggests John Kerry should have a lead of more than 15 points coming out of his convention.
As this chart illustrates:
http://www.georgewbush.com/News/Read.aspx?ID=2893
1. An average of the most recent public polls shows the race is a dead heat.
2. Assuming that Kerry enjoys the average "challenger's bounce[1]" (15.4% since 1976), we should expect the state of the race to swing wildly to his favor by early August.
Democrats themselves expect Kerry to have a sizeable lead after his convention. On Face the Nation on Sunday, DNC head Terry McAuliffe said, "We are about to pick our vice presidential nominee. We're about to go into a convention of four days and I think once we finish up our convention, I think you're going to see Senator Kerry anywhere from eight to twelve points up." ******************************************************
Take Action
Volunteer Now!
Be a key member of the President's grassroots team! http://email.georgewbush.com/t/605130/20466738/31/7/
Join the Team!
Make your donation of $100, $500, or even $1000 today!
http://email.georgewbush.com/t/605130/20466738/69/7/
******************************************************
+---------------------------------------------+ | Paid for by BUSH-CHENEY '04, Inc. | +---------------------------------------------+
Copyright 2003, BUSH-CHENEY '04, Inc.