No, it means that all things being equal (i.e., the press doesn't play favorites between the candidates) Bush would be 15 points ahead of Querry. As it is, the press is providing the Kerry campaign with free and favorable campaign advertisement. Why do you think Querry never shows his face? When he does his poll numbers sink, so he hides and let's the press paint a pretty picture of him.
True. I see what you are saying.