Juan Williams: "I have drunk the kool-aid, and I will drink more. I will bathe in it, wash my clothes in it. I am one with the Kerry Kool-Aid. Nothing a reasonable person can say will alter my path. I am grasshopper."
Let me say it again, Juan is THE man to go to at NPR for this topic. If you are going to penetrate that audience, which includes a lot of retired folks, something needs to be done here.