Bush needs to coopt the Two Americas theme. In Kerry's America, we are always at falt, we are always going to lose, and we are incapcable of doing more than one thing at a time. In Bush's America, we have the strength to tackle the hard problems, we fight for what we believe in, and we have a can do attitude.
Bush offers a hopeful vision and his 'swagger' is seen as confidence. When I see pictures of him driving his truck in Texas I see a guy who can get along on his own. When I see Kerry on his wife's estate I see a leech who can't survive without a nanny state or a benefactor.
A_R