President George W. Bush clears cedar at his ranch in Crawford, Texas, Friday, Aug. 9, 2002.
Posted on 09/25/2004 12:24:30 AM PDT by Cincinatus' Wife
FREUD'S most famous question "What do women want?' might be the title of this political season's playbook, as President George W. Bush and Sen. John F. Kerry strut their best stuff and try to win women's votes. What women want, apparently, is to be safe. In post-Sept. 11 America, the group of swing voters formerly known as "soccer moms' has morphed into "security moms' mostly white, married women with children who worry first about national security.
In other words, in a trend that Freud doubtless would find unsurprising, women are looking to their leading man for protection. It is, after all, a jungle out there.
Thus far, polls show Bush leading among such women, which is causing headaches for the Kerry campaign. In recent years, women reliably have voted Democratic, as in 2000, when 54 percent went for Al Gore.
But 9/11 really did change everything, including women's idea of an alpha male.
A New York Times/CBS News poll conducted in mid-September found that registered women voters favored Bush over Kerry 48 percent to 43 percent. The split became more dramatic when the question focused specifically on which candidate would better protect the country from another terrorist attack.
Forty-eight percent said they had "a lot' of confidence in Bush, compared with 29 percent for Kerry. Twenty-five percent said they had "some' confidence in Bush, with 35 percent having "some' confidence in Kerry.
Married women were far more likely than single women to vote for Bush (59 percent) than for Kerry (32 percent), according to the same poll.
Naturally, Bush is trying to sustain and build on his popularity among women, while Kerry is trying to figure out how to catch their eye. This may explain his heavy emphasis on hair and apparel.
Bush, whose macho image needs no buffing, has toned down the cowboy rhetoric and begun presenting his daddy/hubby side to female audiences. He gets emotional talking about mothers being executed by the Taliban and misty-eyed about Afghan women registering to vote. Kerry, meanwhile, has enlisted the help of 9/11 widows and disgruntled mothers of soldiers in Iraq to support him in his bid to unseat W, which Bush says stands for Women.
You half expect to see the boys strap on a Speedo and set to competitive pyramid building.
Bush and Kerry are right to court the ladies, but adapting the message to the moment isn't likely to make the difference that counts. Women by now know what Bush and Kerry are made of and most likely will vote their instinct rather than respond to a slogan or a promise.
"It's just a feeling, a comfort level,' Dina Murphy, a New Hampshire mother who voted Democratic the past three presidential elections, told the on- line newspaper telegraph.co.uk. "I trust Bush more to lead our country.'
When it comes to hearth and home, females vote their ovaries. It's the nest, dummy.
On a deep-brain level, mothers want what they dare not utter aloud in a culture that pretends the sexes are the same. They want a man to protect them and their helpless offspring. And the alpha male will be recognized on a level too primitive to be measured by polls.
Oh, by the way, those tremors you feel? Don't be alarmed. It's just the hate-Daddy Metro crowd stamping their feet in protest. This is not an unexpected response when long-buried truths bubble to the surface. It will pass. Sometimes they just need a nap. Meanwhile, as campaign strategists try to paint a portrait of their candidate as the more intellectual, or the smarter strategist, or the morally superior man, or the more nuanced or the tougher hombre, they're missing the point. The real issue in the post-9/11 dating game is simple: Which is the truer man?
Who is the most constant, most dependable, most responsible?
Obviously, if you believe Bush lied to drag the United States into war so that Halliburton and pals could get rich, such questions are irrelevant. But if you're a swing-votin' security mom, they matter.
Kerry's luck with the girls could shift, but he'll have to surmount an obstacle course of his own creation, including an impression of indecision and a record of saying what he thinks people want to hear.
Mothers, whose offspring confirm prior experience with some sweet-talkin' dude, know that score by heart. For their votes, they want a stand-up guy who will keep the hyenas at bay, not a windsurfing crooner stuck on his own purple heart.
kparker@kparker.com
President George W. Bush clears cedar at his ranch in Crawford, Texas, Friday, Aug. 9, 2002.
I'm getting kind of tired of this line of reasoning. What about all the men who are now voting for Bush? Could it be that placing emphasis on national security is just a very good idea at this time? Duh.
These pundits think that we woman will only vote for a sweet-talk daddy with emotion hair and apparel? This article is somewhat insulting, as 21st century woman we are just as concerned about the issues as men! So which time warp machine did these people fall out of?
You need rest.
My goodness, no, certainly not, nobody pays any attention to that...
Oh, by the way, those tremors you feel? Don't be alarmed. It's just the hate-Daddy Metro crowd stamping their feet in protest. It will pass. Sometimes they just need a nap.
Good article. By the way, I am an Alpha Male. Just because I am flabby and sleep with 2 cats doesn't mean I can't "take care of business". Really! What are you looking at? Stop it!
and brains
It's the right message, at the right time, and it resonates with both sexes.
Unfortunately, a lot of women don't use their intelligence and let the Dems play them.
Men recognize a alpha male when they see one too. And Kerry doesn't fit the ticket.
And I just don't think giving Teresa a big wet one it gonna work like it did for Al [grin].
Glad to get the report.
LOL
"Unfortunately, a lot of women don't use their intelligence and let the Dems play them."
That was the past, the latest polls show Bush ahead with woman, so we have evolved, yes?
In my little life, women go along with a man that just goes out and does things. Guys that talk and do nothing don't matter more than a little coffee break does.
I'd like to think so...LOL....I think Kerry scares the hell out of *thinking* women.
(AFP/Hector Mata)
"And I just don't think giving Teresa a big wet one it gonna work like it did for Al [grin]."
I don't think Algore ever created a "wettie". LOL!
Exactly!
Like Lisa Doolittle, "Talk, talk, talk, that's all I hear...... Show me! Show me! Show me!
Women want decisions and action not long winded discussions about action.
Kerry is all hat and no cattle.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.