Compare KIRO with where they used to be. In the mid 80s KIRO had the second highest local share of any AM station in the country. They averaged almost 10%. If they are 5th in the area now, they have fallen fast and hard.
If this station is on the wrong track with liberal programming, then why are they still the top ranked talk station in the market and beating the conservative talk station (even with the NRP erosion that does not show in the ratings.)BTW, the station that carries Rush, Medved, Savage, O'Reilly, Ingram and Bill Bennett is ranked 11th. the station that carries Tony Snow and Sean Hannity is ranked 15th.
However same could be said for very conservative KDKA or WCCO (Pittsburg and Minneapolis). Those stations had at one time 15+ shares in the late 70's and early 80's. As FM began it's dominance and the market began to frament with more stations and choices, the once powerful and mighty fell. I think at one time WCCO had the highest share in the nation with something like 20. Now it's an 8.8. While KDKA is still #1 in Pittsburg, it now has a 10 share, down form it's years in the high teens. It btw, is the Rush station.