But THIS is an American drinking tradition they're messing with here! It's like the infamous "New Coke" incident back in the 80's.
Maybe they're afraid of the Satan-inspired wrath of the evil teetotaling minions of MADD, so they dropped the alcohol content by a marginal three percent. It would be just like those dour, pinched-face harridans and harpies to threaten the fine old Jack Daniels distilleries with a class action suit while waving the flimsy evidence of junk science in the face of an activist judge. A pox on them and their lot!
As a side note, I have recently read of an hypothesis that asserts that the origin of the foundation of our very civilizatioon, agriculture, lies on man's God-given need for beer, and the hops and barley needed to produce it.
Furthermore, drinking whiskey is an American tradition that predates the Declaration of Independence and the very Constitution to which we have all pledged our lives and our sacred honor.
On these grounds, I put to you the accusation that MADD itself is an intensely anti-American cabal of ruthless, fraudulent totalitarians, and is, in fact, an enemy of civilization itself!
But you know, that slightly lower proof does make a difference. Last year, I was checking out some of the new flavored "rums" and "vodkas". (I know, I know, they're for girls, but I feel I should know something about a product so that I can more effectively curse, damn and denounce it.)
Those concoctions are generally 70 proof, while the regular run- and vodka-flavored libations bear a proof of 80. I've noticed that if I want to go on an all-out bender, it takes a LOT more of the "girl drink drunk" flavored spirits to get me to the same level of alcoholic bliss than the more manly straight variety.
TEETOTALITARIANS!
As a devoted JD drinker, I too noted that as of lately ol'#7 had less and less potential. I thought it was me getting more agressive but come to find out that it was the whiskey. It looks like them boys in Lynchburg are trying to make a fast buck by lowering the proof, hence more sale.(noticed that the price of Jack Daniels went up by $2.00 over the past 3 Months?)
Wonder why...this is a bad move on part of the current owners/who ever entity, to mess around with an American Icon at the altar of PC's-ness. I already moved over to Jameson, an excellent Irish Whiskey and at times to Bushmills! Great stuff!
To the schmucks in Lynchburg...go back to basics, as Jack want it to be and do not mess around with a proven recipe!
OLD FORESTER; 100 PROOF; REASONABLY PRICED. SMOOTH AS SILK!! :)))