[Mr. Mojo]

"We were just doing what we think most of our friends and customers wanted,"

Lying bastards.

[MamaDearest]

They chose the less expensive option of watering down their product rather than making the bottles smaller (the more costly option). Profits may be watered down too if people quit buying it. Bad timing for them too with the upcoming holidays. Comparison shopping for booze should give their competition quite a sales boost