Hannity's biggest asset is that he resonates with the fairer sex. His "tough but in a lovable way" has probably delivered a million "soccer moms-turned security moms" votes over to the conservative side. Just listen to the gushing female fans that call in and you'll understand what I mean.
Conservatism is a big tent.
-R
You are right that he gets most of the ladies. Have you noticed that Tony Snow gets most of the truckers?