Married With Children, More In Favor Of Bush: comScore Reveals Potential Targeting Data

MediaPost ^ | 11OCT04 | Joe Mandese, Editor

[familyop]

If undecided voters are to determine the outcome of the 2004 presidential election, then the marital disposition of women could be a major factor, according to a report on the voting plans of American women released Friday by comScore Networks. The study found that so-called "security moms"--mothers who are concerned about terrorism and the security of the United States--are most likely to vote for President George W. Bush, while women who have never been married are most likely to vote for challenger Senator John Kerry.

"The expected impact of younger women and particularly that of the 'security mom' segment on the outcome of the election has been the focus of a great deal of attention. This study indicates far more complex underlying dynamics across female voter groups," stated Linda Abraham, executive vice president of comScore Networks. "In a race as tight as this one, the candidate that understands and addresses these dynamics might well come out ahead."

With only weeks before Election Day, the comScore data reveals some interesting targeting data for the presidential campaign teams to focus on swinging these voters in their direction. The analysis reveals that Bush supporters are 76 percent more likely than the general online population to visit sites in the "Community-Family" category, 75 percent more likely to visit the "Sports category," 50 percent more likely to visit the "Community-Teens" category, and 15 percent more likely to visit the "Politics" category.

Conversely, women who support Kerry are 45 percent more likely to visit "Financial Information" and "Advice" sites, 65 percent more likely to visit "Entertainment-Movies" sites, and 89 percent more likely to visit sites in the "Health-Information" category. Kerry supporters are also significantly more likely to visit e-commerce categories, such as "Retail-Books" and "Travel."

Voting Plans by Marital Status and Motherhood

 
             Married/With Kids  Married/Without Kids  Never Married 
Bush/Cheney                56%                   51%            33% 
Kerry/Edwards              32%                   35%            53% 
Nader/Camejo                1%                    1%             0% 
None                        2%                    2%             2%  
Don't Know                  9%                   10%            11% 

Source: comScore Networks. Base = 1,592 registered female voters surveyed Sept. 24-29.

[familyop]

Ping!

Every US general election, feminists put forward the notion that a major portion of the Republican (US conservative, classic liberal) votes will come from the demographic that most includes radical, socialist, Democrat man haters.

And the media seldom emphasize the truth.

Does the opposition use the same tactic in NZ, Shag?

[NZerFromHK]

Sorry about the late reply, but I only noticed this just now. It is quite logical actually, and consistent with the voting pattern across the Western world.

Even with a country as left-wing as us (New Zealand), the Labour Party (and Greens and now defunct Alliance Party) never got more than 50% votes from Pakeha (white) males, probably not since Michael Joseph Savage, our FDR and Prime Minister from 1932 to 40 (a majority always vote right at least in recent times).

Labour and Greens always have key constitutencies from Pakeha women, Maori, Pacific Islanders, and other migrants (but not Asians), and a small segment of ageing '68 protesters and academics/cultural commentators. But having said this, I always dispute the words "women who have never been married are most likely to vote for challenger Senator John Kerry.... Conversely, women who support Kerry are 45 percent more likely to visit "Financial Information" and "Advice" sites"". I got to know my sister-in-law back when she was just married (I only just met her at my brother's wedding). She's a financial analyst working at a major bank and she's about as free market as I know (social security/superanniuation reforms, free trade) and she never looks like she's a Dem supporter. I think single women who are prying jobs in finance could lean conservative as well.

[shaggy eel]

,,, the way it's worked here Oppo is that left wing Parties paint right wing or even centre right Parties as servants of big business and farmers, who make up a large segment of employers and producers. All others are perceived as underdogs and are protected by Labour and a mix of socialist alliances, who have managed to tax many people out of the country.

The arts vote can be depended on by Labour, as can the femanist vote. It's uniform throughout the western world.

[shaggy eel]

,,, my culture isn't too well disposed to use of the term pakeha.

[familyop]

",,, the way it's worked here Oppo is that left wing Parties paint right wing or even centre right Parties as servants of big business and farmers, who make up a large segment of employers and producers. All others are perceived as underdogs and are protected by Labour and a mix of socialist alliances, who have managed to tax many people out of the country.

The arts vote can be depended on by Labour, as can the feminist vote. It's uniform throughout the western world."

Thank you. That's a good synopsis about one of their main tactics worldwide. In the USA, as you've seen, some of our most dedicated Democrats are teachers' and lawyers' organizations and people who work in bureaucratic offices (like ministries). More of the men in labor unions this year, however, are beginning to turn to conservatism.

...will add something of a personal nature--something I don't often do. My family and I are somewhat poor, for now, and I'm voting Republican. But I'm also cramming (learning as quickly as possible) a C++ review along with Python and XML tutorials with a plan to join an open software project as soon as possible. So we'll most likely raise our cash flow in the near future (by contract jobs and a project I'm about to begin) to finish building our home, etc., and leave some material things with our children along with our teachings before we pass away.

We have the conservative sort of dream and effort, while socialists, in contrast, dream of absolute fairness and equality through ministries/bureaucracies. Although it is likely that we, as a conservative family, will achieve our short term goal, socialists will not obtain theirs. The socialist/fascist (fascism being a kind of partnership between business and socialism) dream has been tried in all major systemic plan variations and has failed.

[familyop]

BTW, we live more than 15 miles (little over 20 kilometers) through mountain peak ice (road ice today) from the polling place. We also brought a couple of our Republican neighbors along in our work truck (sometimes off-road ute) to vote this morning (a few hours ago, for us).

[shaggy eel]

,,, I'm impressed with your proficient use of the vernacular Oppo!

[NZerFromHK]

It is not a good word, but is probably the best way to describe the dominant ethnic group here. "Whites" has racist connotations or "too American" here while if you say "Europeans" you may mean something like actual Europeans by citizenship.

[shaggy eel]

"Whites" has racist connotations

,,, only if you let it. There used to be a time when it was OK to be happy and gay until that word became hijacked.

[NZerFromHK]

I don't have problems with it either personally, but it seems unacceptable even among most on the right in this country.

[shaggy eel]

,,, gauge a larger sample of the right.

[shaggy eel]

,,, a fruit ute!

[familyop]

LOL!

Here's the latest from two important states in the US Election (although other states could become very important very quickly).

Florida:
Bush 52.3%, Kerry 46.8%
Percent reporting 41.2%

Ohio:
Bush: 49.28% Kerry: 45.29%
Precincts Reporting: 3.44%

[familyop]

...so far. The two states have many electoral votes. President Bush could win only one of them and yet win the Election, but to do so, he would need to win in several other states where the numbers have been close.

Florida:
Bush 51.5%, Kerry 47.6%
Percent reporting 65.8%

Ohio:
Bush: 51.86% Kerry: 47.32%
Precincts Reporting: 19.87%

[shaggy eel]

,,, if those trends continue, he'll be OK.

[familyop]

I'm trying to keep the numbers on those two states updated at the familyops.us site, also. ...a site that needs more attention.

Florida:
Bush 51.2%, Kerry 47.9%
Percent reporting 72.8%

Ohio:
Bush: 52.22% Kerry: 46.66%
Precincts Reporting: 23.64%

[shaggy eel]

...a site that needs more attention.

,,, put the site in your tag line.

[familyop]

Thanks!